While researching his new book Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize winning journalist Michael Moss made an interesting discovery: Many of the scientists and executives who create fast food won’t eat it themselves. Why? Because they know how unhealthy it is.
Here’s a telling excerpt from an interview Moss just did with Heathland describing what he found out:
Were you surprised by how many scientists and food company executives avoid their own products?
It was everything from a former top scientist at Kraft saying he used to maintain his weight by jogging, and then he blew out his knee and couldn’t exercise, his solution was to avoid sugar and all caloric drinks, including all the Kool-Aid and sugary drinks that Kraft makes. It ranged from him to the former top scientist at Frito Lay. I spent days at his house going over documents relating to his efforts at Frito Lay to push the company to cut back on salt. He served me plain, cooked oatmeal and raw asparagus for lunch. We toured his kitchen, and he did not have one single processed food product in his cupboards or refrigerator.
The scientists and executives were pretty honest about their roles in creating unhealthy food. Did you get the impression they felt guilty about their products?
One reason they don’t eat their own products, is that they know better. They know about the addictive properties of sugar, salt and fat. As insiders, they know too much. I think a lot of them have come to feel badly. But not blaming themselves necessarily, because the older ones invented a number of these products back in the days when dependency on them was much lower. In the 70s and the 80s for example, we were eating more home cooked meals from scratch and eating more mindfully. As society evolved and we became more dependent on these conveniences, these people came to see their work with real misgivings. The inventor of the Lunchables, Bob Drane, wishes mightily that the nutritional aspects of that product could’ve been made better. He is still hoping it will be made better. They came to have regrets about their work in the context of the health effects their products seem to have that go hand-in-hand with society’s increasing demand of their products.